With DTZ having been tasked with finding a suitable buyer for Everton's leased training ground by then owners, Finch Farm Ltd, formerly known as ROM Capital [Academy] Ltd and earlier New Blue Properties Ltd, the complex has been sold to Liverpool City Council for £13m.
The vehicle, Finch Farm Ltd, is now in the process of being liquidated.
The Blue Union are pleased to announce the special guest at this Saturday’s Public Meeting will be Everton’s most decorated player – Neville Southall. Neville will be hosting a question and answer on his views on the way forward for Everton Football Club.
The event which is taking place on Saturday 8th June at 1.30 at The Casa, Liverpool will also feature KEIOC’s Colin Fitzpatrick on why the appointment of Everton’s new manager is unlikely to change matters at Goodison Park.
Invited guests to the event include Everton CEO Robert Elstone and Fans’ Forum Chair Tony Bott. We look forward to our invited guests taking up discussions about current matters at Goodison Park.
The event is free and as always we encourage people to get there early to ensure admittance to the venue.
To read a review of the meeting click here.
The badge fiasco; embarrassing, humiliating and shameful, yet entirely predictable and sadly all too unavoidable for a club of highly questionable ownership who, having achieved the dishonourable distinction of making the management of the White Star Line appear competent, offer their long suffering fans little prospect of improving their position both on or off the pitch in the foreseeable future.
For the casual observer, thinking that this was simply a genuine mistake, an uncharacteristic miscalculation, it isn’t; what it is is yet another mistake, yet another misunderstanding that can’t be apologized for and moved on from and it would be prudent for the uninitiated to become acquainted with the salient facts and understand that this is not simply a financial disaster for a cash-strapped club, but that the whole sorry episode is symptomatic of the “Carry on Kenwright” debacle that has been in full swing ever since the day an unsuitable owner struck a Faustian pact with a known tax avoider and secured the financial backing to make one of his many harmless delusions a dangerous reality.
How difficult is it to produce an acceptable badge that reflects the club’s history? How difficult is it to portray status through modern clean lines that can easily be replicated? Firstly we engaged a brand expert to evaluate the new badge and this is what she said:
“Speaking as a graphic designer let’s strip the badge of its elements.
The Tower – shortened to reflect the actual shape of Rupert’s Tower with no ‘helter skelter’ as Everton called it in the roll out of the new crest. Critical comments made include, “it looks like a beehive.’ ‘It looks like the tin man’ ‘its navy!’ If the tower was lengthened it doesn’t look so bad. As it is it fails to represent Everton.
The Shield - Fattened out at the bottom, like an American Police Badge, to cater for the word ‘Everton’ using the most hideous yellow border around the shape. Yes there was yellow around the old badge but the borders stroke wasn’t so thick. This is the real area that cheapens the crest.
The Typeface – ‘Everton’ and ‘1878’ namestyle is in a typeface which is not dissimilar to the old font which the Club used on the recent badge – there lies the problem. That font was awful too. It looks cheap. The mixture of upper and lower case doesn’t help either.
Summary – Bringing the elements together, a squashed navy tower, poor choice of typeface, a fattened –Americanised’ shield bordered with an overly thick yellow border and we have a rebrand which looks like it belongs to a ‘My First Everton’ range of merchandising.”
Then, in just ten minutes, a badge was produced that met what the brief should have been; this alternative, below, was produced by a lifelong Evertonian and whilst not to everyone’s taste it certainly doesn’t create the almost universal condemnation the supposed "market tested on fans" version that the incompetents produced.
It is said that fools often find greater fools to admire them and whilst the media offers the outside world a vastly different view of Bill Kenwright he’s long since been a laughing stock amongst city based Evertonians who fully understand that whilst ludicrous stories of the middleclass boy with holes in his shoes standing in the boy’s pen and being with Cavanagh in ’66 are just relatively harmless lies; the far more serious delusion of being a premiership chairman coupled with the illusion of a board is where the root cause of Everton’s problems are to be discovered.
Life is quite rightly treasured and held sacred by every right thinking individual; it’s the reason why we’re so aggrieved when people die prematurely, through illness or accident, through no fault of their own. As decent caring people we strive to understand and eradicate illness that causes premature death, we strive to understand accidents so that others won’t suffer in a similar fashion in the future. We make things better, we strive for truth; acts that ensure victims of these tragedies don't die in vain; this is their legacy.
Margaret Thatcher’s death will undoubtedly see the myth of Thatcherism rise like a phoenix from the ashes to give birth to an attempt to rewrite history, to airbrush out some of the most divisive political policies of the twentieth century that were perpetrated during a reign that waged an unforgivable war on both a way of life and a political belief system.
Untold by the media, many will see it as a desperate act of shameless hypocrisy, by those about to prosecute this hollow attempt at revisionism; those who are the same breed of jingoistic flag waving natives of a land of hope and glory who ultimately betrayed her by drowning their own self-styled ruler of the waves in a Shakespearian tragedy which was to lead them to a lingering death which would eventually cast them out into the wilderness despite a short lived return on the backs of the fence sitters who now face their own richly deserved oblivion at the hands of the electorate.
That they will mercilessly use her death in an attempt to support their own political failings is beyond contempt, but watch it happen, listen to the false platitudes, raise an eyebrow at the attempted glorification of a time when the south-east prospered whilst Northern England, Scotland, Wales and Ireland burned and was left to managed decline.
Thatcher came to power in 1979, she bastardised a prayer to St Francis of Assisi when she spoke these words, “Where there is discord, may we bring harmony. Where there is error, may we bring truth. Where there is doubt, may we bring faith, and where there is despair, may we bring hope."
During the next eleven and a half years Thatcher decimated the struggling nationalised industries and sold off all the profitable ones to the people who owned them in the first place who then sold them for a quick profit; industries that today are predominantly in foreign ownership and are charging our own people crippling amounts for their services, yet the revisionists will say she put the Great back in Britain?
Not even Evertonians were spared Thatcher’s mindless actions. Following Heysel, Thatcher put pressure on the FA who relented and withdrew all English clubs from the next seasons European competition. UEFA, given a free hand, endorsed the ban and league champions Everton were excluded from Europe. A few days later FIFA extended the ban worldwide. Evertonians, guilty of nothing, were being punished by a government who hated a city, we couldn’t understand why our club did nothing as only somebody spineless doesn’t fight for what is right. Everton’s chairman in 1985 was Tory grandee Philip Carter. We left Anfield to rid ourselves of one, John Houlding, and here was another, he’s still on the board today, allegedly.
Get down to Goodison this Friday, 5th of April, and support our youth team in their quest to capture the FA Youth Cup. We're playing Norwich in the quarter final. Details of special tickets can be seen on the leaflet on the left, £20 for a hospitality style package and your chance to meet some great Everton heroes. The proceeds from this hospitality event will be split equaly between Everton in the Community and The Everton Former Players Foundation, two great charities close to the hearts of all Evertonians.
Supporters Club Cycle Challenge April 2013 “We’re Everton Aren’t We?”
Everton Football Club is embarking on a new charity challenge for the 2012/13 season.
This challenge will see a group of people cycle from the Stadium of Light to Goodison Park; the route is 202 miles and will take the team four days to complete.
We are calling this challenge “We’re Everton Aren’t We??”, as this team of people have dedicated their lives to Everton Football Club for as long as each of them can remember, they live and breathe the Club watching the team home and away, these are the people of Everton FC.
The aim is to raise a staggering £50,000; funds being split equally and immediately reinvested into the vital work of Everton in the Community and the Everton Former Players Foundation, sister charities of Everton. For the past 25 years, Everton in the Community have delivered a range of award-winning programmes promoting health, education, social inclusion and equality of opportunity across Merseyside using the power of sport.
During the last year alone, they have provided on-going developmental opportunities to over 30,000 participants and with support from their loyal fan base they are aiming to raise an incredible £1m in this jubilee year.
After what some would call a period of reflection after the PR disaster that was Stan Collymore’s recent radio show, others would call it keeping your head down and hoping for the best, Everton’s Ministry of Truth have gone into overdrive on the back of the annual Populous Premier League fan survey that revealed, amongst other things, that we have the best stewards, that we have the third most visited website in the top flight, that we offer the second best value tickets and have one of the most welcoming grounds in the country. All perfectly understandable, we are The People’s Club after all and we should be best as we’ve had more time than anyone to perfect it; we’ve been delivering top flight football longer than any other club in the country.
What wasn’t understandable was why so many people had the perception that Everton’s corporate sales are so good or why the 84% of Evertonian participants, who felt Everton were a well-run club, identified that having a sustainable financial policy and a long term vision were the two most highly ranked factors in order of importance.
Sustainability and vision aren't two words that spring to mind when thinking about Everton’s hierarchy because if this were true it would manifest itself in the form of increased revenue in the accounts which would then find its way to the manager; it doesn’t because, just like the perception that the earth is flat, it isn’t true.
KEIOC have continually warned fans of the message in the accounts, that as a business we’re getting worse and worse. We’re not going to explain about key metrics or asset debt ratios as it’s clear it’s not sinking in with some people, many people. We’ll just explain to you that we’re that well run that whilst every other “top flight” club in the premiership receives millions of pounds from their kit supply deals with major kit manufacturers our club receives nothing; the effect of which is that whilst other clubs strengthened in the January window our manager, despite asking the board for money, was left twiddling his thumbs.
An interesting academic research paper, which puts forward a methodology for valuing premier league football clubs has created great interest amongst Everton fans following recent press coverage.
The paper has been produced by football finance expert Tom Markham, someone who has an impeccable pedigree; Tom’s a qualified accountant and a former foreign exchange trader with an MBA in Football Industries from the University of Liverpool, has collaborated on projects with national associations, clubs, agencies and sports consultancies. About to complete a PhD in Football Finance at Henley Business School’s ICMA Centre, his new research reveals a reliable valuation model, universally applicable to Premier League clubs.
Rather than read the headlines which inevitably concentrates on the more sensational aspects, that West Bromwich Albion are worth more than Everton will have shocked many of an Everton persuasion, we at KEIOC recommend that you download the study in full as it contains some excellent research. You can download Tom Markham’s paper here.
The methodology put forward in this paper is called the Markham Multivariate Model [MMM] which is defined as:
Club Valuation = [Revenue + Assets] x [Net Profit +Revenue] x [Stadium Capacity %] + [Wages Ratio %]
We'd encourage everyone to download Everton's latest accounts, here, and see if you arrive at the figure the chart in the paper indicates is the value of Everton FC, £112,300,000. It should be mentioned at this juncture that there is a good reason why academics don’t buy football clubs; business and academia are two different worlds. A person owning the Titanic, which was built for £5m over a century ago, wanting to sell it for £400m, which is based on a theoretical value calculated using the future revenue derived from just about every person on the planet wanting to visit a museum containing the Titanic, isn’t going to get any offers because there are some obvious flaws that the calculation fails to accommodate, and like the Titanic, Everton is registered in Liverpool.