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Monday, May 9, 2011

The Park End Failure - Now The New Car Park And Stonebridge Cross!


Whilst David Moyes and his team perform miracles on the park, off the park it continues to resemble Billy Smarts circus.

The need to reduce costs, due to the failure of the clubs business plan, that is to say their inability to increase commercial revenue in relation to essential expenditure, is self-evident. With only eighteen players to choose from, due to inevitable injuries and the bank dictating a cost reduction exercise that has seen ten players shipped out on loan and the departure of another eight since last season, coupled with no transfer budget, yet again, makes the performance of the playing staff all the more remarkable whilst the performance of the board remains demonstrably atrocious.

Having failed to learn from their mistakes in the past, misleading fans with little more than spin and deception, the all too predictable demise of the proposed Everton Place development, at the Park End, was initially reported as being due to logistical problems in relocating IT equipment and offices during the season. Not so according to the CEO who hinted the real reason was due to complex legal matters.

The truth is that past mistakes have returned to haunt the club; the NTL fiasco which led to the £30m Prudential securitisation, which, least we forget, will cost the club almost £70m, whereby the current ownership mechanism of Goodison Park, their security, means that the freehold cannot be obtained by the developers of the proposed lease back scheme, a situation which has led to Williams Tarr washing their hands of the whole project. In a related matter the planning application for the new car park off Spellow Lane, granted earlier this year to Everton, has now been withdrawn; obviously with no loss of car parking space there's no need for a new car park.

In other news Everton has been given three months to put forward a proposal for the Stonebridge Cross development in Croxteth. Now we're no experts but our advice is free and extremely accurate; don't bother, it's a worse location than Kirkby, in relation to the long term prosperity of the club, and, due to Sainsburys being the prospective anchor and enabler, will attract considerable objection from nearby Knowsley, who, rather ironically, successfully prevented Tesco from building on that very site due to its proximity to Kirkby Town Centre.

It would be far more constructive to continue to investigate opportunities at Goodison or potential sites nearer the city centre which will enable Everton to generate greater non-matchday income streams; essential for a club with a recognised local fanbase. It would be even better if instead of solving problems for councils, supermarkets, developers and outsourcing companies, Everton could address their real problem of being unable to offer the manager the level of funds that will enable him to compete throughout the whole season in multiple competitions; because, taking the evidence at face value, they haven't.

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